The Brand

LIME by Shania

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Welcome to Comfort Zone, where comfort and style come together. Our clothing is designed for people who value both—soft fabrics, relaxed fits, and versatile designs. From work to play, our pieces move with you, ensuring you feel as great as you look. Experience the joy of dressing for comfort without sacrificing style.

Vision for Shania

Through this brand, we encourages others to embrace conscious fashion, proving that sustainability could be both beautiful and practical..

Designer

In 2020, the world was paused by the Covid pandemic, and I, like many others, found myself at home with more time than usual. During this unexpected break, I began experimenting with natural dyeing, discovering the vibrant hues I could create using leaves, flowers, and other organic materials. It was this journey into nature’s palette that led to the birth of my clothing brand, LIME by Shania.

My love for cotton and linen, with their diverse textures and versatility, complemented my newfound passion for natural dyeing. I found that these fabrics could effortlessly transform from day to night, from work to play, from brunch to dinner, and even from boardroom to bar. The versatility of these natural fibers aligned perfectly with my vision for a modern clothing brand.

Nurtured in a bustling locality in Bangalore, my creative journey stood out against the backdrop of my fast-paced city life. The irony was that while the city around me raced forward, I was embracing the slow and mindful processes of ethical and conscious living. This unique blend of tradition and modernity, of sustainability and urbanity, became the cornerstone of LIME by Shania.

Ever since its inception, LIME by Shania has reflected this harmonious blend. Each garment is a product of my belief in natural dyeing and hand embroidery. The result is a line of modern and versatile clothing that encourages mindful living and conscious fashion choices. Every piece is unique, just like the experiences that inspired them.

As the world evolved, so did LIME by Shania. It became more than a brand—it became a movement toward sustainable fashion, with each garment telling a story. LIME by Shania’s clothing line reflected this ethos—modern, versatile pieces designed for everyday wear with an eco-friendly touch. My vision invites wearers to connect with nature, inspiring them to find their own path toward conscious living through their wardrobe choices.

Our values derive from:-

Natural Dyeing: We embrace nature’s vibrant palette by using plant-based, eco-friendly dyes. Our process avoids synthetic chemicals, ensuring it’s environmentally gentle and safe for both our artisans and customers. We innovate with dyes made from our own cultivated plants, locally foraged native flora, temple flowers, and food waste.

Upcycled and Made to order: Driven by our love and respect for the earth, we aim to transform garment production. We use zero-waste techniques to minimize environmental impact, ensuring every piece of fabric is utilized. To achieve true zero waste, we produce all designs on a made-to-order basis, which minimizes waste and supports a circular economy.